Marketing

It is not just enough to brew a great Kolsch or IPA unless your local “beer geeks” know and appreciate your backstory! It is critical that your Craft Brewery is truly unique and distinctive with now more than 8,000 other competitors in this business.

A sampling of questions that need immediate answers include:

What should your team name its latest concoction and does it tie in with the Brewery theme?
What impact will Instagram and Facebook have on the business?
Who are our core “followers” and how do we stay connected?

A key component to having a successful brewpub or microbrewery is creating a recognizable brand in this highly competitive marketplace. It is critical that visitors and guests encountering your tasty beer for the first time have a memorable and positive experience. They should quickly feel through your imagery what makes your brewery truly unique and why picking up a growler or six-pack makes sense! Indeed your brewery can achieve great notoriety through a targeted on-line and locally focused marketing campaign.

We have discovered how important it is that craft brewers develop a dedicated following among the beer aficionados in their local market. This “word of mouth” based upon great brews and associated brand imagery helps ensure long-term business viability. Being instantly recognized is a critical success factor especially as your team looks to expand its footprint to other nearby cities and adjoining states.

Our Craft Beer Insights team can provide innovative solutions on how to build a winning brand that mirrors your team’s core values. We provide a range of services for all aspects of your marketing efforts including product design, promotional materials, community engagement and special events.

Product Designs – We can help design eye-catching graphics that clearly stand out in a crowd! Our team is very experienced in creating unique content for use both in your tasting room and with your online community.
Customer Experience/Special Events – We help raise positive awareness of your brand through a series of fun and engaging community events. We evaluate what types of engagement will appeal most to your primary clients and yield the greatest return on your investment.
On-Line Presence – We can support your efforts in building a world class team in developing a virtual store via the Internet to reach “fans” far and wide.. Our team is very experienced in creating unique content for use both in your tasting room and with your online community